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Market research sounds like a complex process for academics. But, it’s actually really simple: it’s the process of learning about your potential customers. What's the best way to do it? http://bit.ly/1GyILsI
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Your company’s logo may not be as iconic as Apple or the Golden Arches, but you probably put a lot of thought and effort into its design. But how do you know if it’s time for a logo overhaul? Here are some helpful tips. Read More

Focus on What’s In It For Me (WIIFM), thinking from the journalists’ perspective as to why they care, to help your press releases and bylines rise above the noise and start getting the coverage you want. Read More

A happy customer is one that will bring you business again and again, and cut down on your own efforts to attract new business, since they’re usually willing to refer their friends to you. Read More

E-retailers are aware of how quickly customer demographics are changing today. Short-term urgent tasks of lesser importance can easily distract you from your greater objectives. Therefore, it is important to keep track of your progress, and learn what necessary changes are required to grow your bus Read More

Risk like all things has two side, which you pick and how you leverage it can have a direct impact on your prospect's success and your sales success. Read More

Sometimes B2B marketers get so focused on reaching C-Suite audiences that it's tempting to build our content marketing strategies around them. In Episode 143 of the Content Marketing Podcast, we'll talk about why this may not always be the best approach — and what to do instead. Read More

Do you see the world through rose colored glasses? Or blue? Or green? Or…..

As communicators our role is to understand the “color” of the glasses our target consumers look through Read More

Whilst the Alternative Finance market has grown dramatically recently due to the difficulty of small businesses obtaining traditional business loans, many are still confused on the options available and which option is the best fit for their business circumstances. In the following infographic, eac Read More

Until 20 years ago, if you wanted to reach out to your audience the most effective way was outbound marketing. Today, all you need to do is click a button, type a few words, add an image or a video – and you can reach your audience in mere seconds with a new promotion or discount. Read More