Market research sounds like a complex process for academics. But, it’s actually really simple: it’s the process of learning about your potential customers. What's the best way to do it? http://bit.ly/1GyILsI
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Lyceum voted on the following stories on BizSugar
How to Do Market Research
Posted by PASAngelique under MarketingFrom http://articles.bplans.com 3094 days ago
Made Hot by: profmarketing on October 12, 2015 12:14 pm
Is It Time To Change Your Logo?
Posted by aeschenburg under MarketingFrom http://blog.fundbox.com 3094 days ago
Made Hot by: bloggerpalooza on October 11, 2015 11:29 am
Your company’s logo may not be as iconic as Apple or the Golden Arches, but you probably put a lot of thought and effort into its design. But how do you know if it’s time for a logo overhaul? Here are some helpful tips.
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What Journalists Really Want From You
Posted by smpayton under Public RelationsFrom http://www.howtocreateapressrelease.com 3094 days ago
Made Hot by: ObjectOriented on October 11, 2015 11:53 am
Focus on What’s In It For Me (WIIFM), thinking from the journalists’ perspective as to why they care, to help your press releases and bylines rise above the noise and start getting the coverage you want.
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Lessons In Customer Loyalty From 3 Successful Businesses
Posted by smpayton under Customer ServiceFrom http://www.eggmarketingpr.com 3094 days ago
Made Hot by: OpenSourceMedia on October 13, 2015 1:44 pm
A happy customer is one that will bring you business again and again, and cut down on your own efforts to attract new business, since they’re usually willing to refer their friends to you.
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7 Most Important eCommerce Success Metrics
Posted by amabaie under Online MarketingFrom http://growmap.com 3094 days ago
Made Hot by: AmyJordan on October 11, 2015 11:58 am
E-retailers are aware of how quickly customer demographics are changing today. Short-term urgent tasks of lesser importance can easily distract you from your greater objectives. Therefore, it is important to keep track of your progress, and learn what necessary changes are required to grow your bus
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Which side of risk are you on? #BBSradio #podcast
Posted by SellBetter under SalesFrom http://www.sellbetter.ca 3094 days ago
Made Hot by: LimeWood on October 11, 2015 2:42 pm
Risk like all things has two side, which you pick and how you leverage it can have a direct impact on your prospect's success and your sales success.
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Content Marketing Podcast 143: Is Your B2B Content Chasing the C-Suite? -
Posted by resonancesocial under Online MarketingFrom http://www.resonancecontent.com 3095 days ago
Made Hot by: ObjectOriented on October 11, 2015 12:05 pm
Sometimes B2B marketers get so focused on reaching C-Suite audiences that it's tempting to build our content marketing strategies around them. In Episode 143 of the Content Marketing Podcast, we'll talk about why this may not always be the best approach — and what to do instead.
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Reinforcer or Supporter? Which Brand Persona are You?
Posted by lkpetrolino under MarketingFrom http://muckrack.com 3095 days ago
Made Hot by: steefen on October 11, 2015 12:38 pm
Do you see the world through rose colored glasses? Or blue? Or green? Or…..
As communicators our role is to understand the “color” of the glasses our target consumers look through Read More
As communicators our role is to understand the “color” of the glasses our target consumers look through Read More
Choosing The Best Form of Alternative Finance For Your Business
Posted by nicolalayland under FinanceFrom http://www.digitalistmag.com 3095 days ago
Made Hot by: logistico on October 10, 2015 10:27 am
Whilst the Alternative Finance market has grown dramatically recently due to the difficulty of small businesses obtaining traditional business loans, many are still confused on the options available and which option is the best fit for their business circumstances. In the following infographic, eac
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Winning Social Media in the Future
Posted by SeanGallahar under Social MediaFrom http://www.i7marketing.com 3095 days ago
Made Hot by: marketingvalue on October 11, 2015 2:48 pm
Until 20 years ago, if you wanted to reach out to your audience the most effective way was outbound marketing. Today, all you need to do is click a button, type a few words, add an image or a video – and you can reach your audience in mere seconds with a new promotion or discount.
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