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It is a buyers’ market today. The advent of integrated marketing concepts, increasing transparency, and higher customer outreach have changed the traditional sales funnel to a more marketing dependent sales funnel. Read More

Read “How To Write An Inspired Creative Brief” by Howard Ibach, and you will learn exactly that!
This is the second edition of this wonderful book first published back in 2009
“How to Write an Inspired Creative Brief” provides all the guidance needed to write a creative brief and contains example Read More

One of the newest business movies for entrepreneurs, “Joy” premiered in theaters on Christmas Day. The film, starring Jennifer Lawrence and Robert DeNiro, details the life of entrepreneur Joy Mangano, inventor of the Miracle Mop.
The movie tells Mangano’s story as a struggling single mom who build Read More

‘Tis the season to relax a little and spend time with friends and family. There may not be much going on in the way of business events to round out the year but chances are you are plenty busy with holiday festivities.
If you haven’t taken the time to let those you work with all year round know th Read More

Some people are born to be entrepreneurs and Adam von Gootkin @AdamvonGootkin just happens to be one of those fortunate people. In “Living Proof,” he tells the story of his entrepreneurial journey while also passing on an abundance of sound business advice learned through his own experiences. Read More

Looking for a good plumber or a highly recommended wedding photographer? You will soon be able to find local service providers on Facebook.
The social networking giant has quietly launched a new feature called Facebook Professional Services that directs you to the best rated and reviewed service p Read More

Google originally acknowledged that clicks do help “Google My Business” ranking earlier this month then seemed to reverse itself on the subject. The about-face from Google was observed by Barry Schwartz of Search Engine Roundtable. The reversal on Google’s part leaves those working to promote thei Read More

While the most recent numbers haven’t been officially released, the U.S. is likely to have well in excess of 30 million small businesses currently surviving (see the latest SBA stats [PDF]). If you listen to Rand Paul’s thinking, only about 3 million of them have a chance of skirting through the ne Read More

Whether it’s 2016 or 2026, my ‘predictions’ remain unchanged: Social media is a relationship-building tool. Change is ever-present, but people are still the same. Read More

Every once in a while, you may find that you made a mistake in your buying. Maybe you reordered just one too many times. Perhaps you ordered something in 3 colors and one was just plain ugly! You might have ordered too many. You know precisely what I am talking about don’t you? Read More