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Think you can’t start a successful business without huge rounds of funding? Think again. There have been plenty of hugely successful entrepreneurs through the years who bootstrapped their startups from nothing. Read More

Do you have a business that gets most of its sales from within a 50- to 100-mile radius? If your focus is on local customers, it’s more important than ever to be findable in search engines. Why? Because today most shoppers either do research online before they buy, or they hunt for information usin Read More

Some people prefer to work individually and others in teams. Both have advantages and disadvantages. The key is finding the rights tasks for each one. Take a look below for pros and cons of these work styles. Read More

The average angel-backed company receives much less capital today than it did in the early 2000s, data from the University of New Hampshire’s Center for Venture Research (CVR) reveals. The CVR’s numbers — which come from surveys of individual angels and angel groups — show that the dollars that the Read More

Virtual reality might seem like a really futuristic idea that doesn’t have much practical business purpose just yet. But that’s no longer the case. More and more businesses are coming up with new and different ways to integrate virtual reality into their businesses in ways that could benefit their Read More

Facebook could be soon turning its Messenger app into a marketing platform. Facebook Messenger ads in the form of messages may be coming to Facebook’s messenger app as early as the second quarter of 2016.
The report, published by TechCrunch referred to leaked documents suggesting Facebook is indee Read More

Here is an excerpt from the first issue of my newsletter, Lyceum Bulletin:

Is e-mail “dead”? Will my news bulletin be able to cut through the digital noise and create buzz? How could I have time to read my own newsletter, if I am struggling with all the notifications and messages?I got an aha! m Read More

“Good Enough” is no longer good enough. Today’s business marketing successes are where someone refused to accept the status quo, and instead set out to change a fundamental rule of that industry. Read More

Facebook Reactions is the new service introduced by the largest social network in the world. Is there a difference and how can your business use it? Read More

B2B marketers in particular, being tasked with the job of bringing prospects into sales funnels for complex products and services, need to know how to set goals for every aspect of their campaigns – and that includes social media initiatives. Read More