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Marketing methods for small businesses are constantly changing. You need to be able to keep up with customers who are using technology that’s always evolving.
To update your online marketing efforts, take a look at the following tips from members of the online small business community. Read More

April is packed with lots of events. For example, the always anticipated affiliate management conference, AM Days, is only a week away. See details below. If you’re a marketing manager or in any way responsible for your company’s affiliate marketing effort, this is a biggie. Don’t miss it!
Oh, and Read More

We are now solidly in the era of big data, where computers are capturing and processing the details of everything we do with all our interconnected devices in real time. Businesses see this as the Holy Grail for finally being able to predict who, where, and when customers will buy their existing so Read More

It's critical to the success of any writer, whether working on a book or a blog post, to make sure that they're writing for an audience. The content has to WANT to be written. Read More

Designing a landing page that clicks is not rocket science. But to create a PPC landing page that will give you both clicks and conversions is the work of pure art and science. An effective landing page design may be a combination of several factors like usability, accessibility, persuasion and tru Read More

I see it time and again: how website owners are obsessed about generating more traffic to their sites. So much so that now one will come across case studies and articles shared by other business marketeers on how to draw a billion visitors to a website.

Such expectations however are not extraord Read More

Long before your launch, there is marketing work to do. And before any marketing begins, there is marketing work to do. You may think your product or service is the “best thing since sliced bread,” – after all, it’s your baby. But now is the time to get realistic and figure out how you get that pro Read More

People buy franchises for lots of reasons. I've talked with thousands of prospective franchise business owners over the years. All of them…all of these courageous people I’ve met and/or worked with 1-on-1, come to the table for pretty much the same reasons. They are... Read More

We all are born with 168 hours in a week, with many of us feeling we actually have less and less available time to get things done. So, why do some people seem to have an abundance of time? Read More

“Why on earth would you have a popup like this on your photography website,” someone asked me yesterday.

They were referring to the screenshot above. Read More