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I won’t claim to settle this debate once and for all in this article (because nobody, despite what they might tell you, can accurately predict the future). Instead, I want to explore some critical considerations for the state and future of traditional advertising, including what a “death” might act Read More

In this article, Aaron Orendorff shares a shortcut to using content curation as a simple way to become a thought leader. Read More

Every blogger dreams of getting traffic – the more, the merrier. However, the law of diminishing return taught us when quantity increases, quality suffers. This holds true for the blogosphere where over 2 million blogs are published each day. Read More

Marketing content in today’s fast-paced world has never been more exciting and challenging. As the competition continues to heat up, the battle for domain authority and page ranks rages on. We use the latest figures, download the latest apps—anything we can do to make sure our site is great. Read More

Learn what 21 experts think is in store for us in the future... of Content Marketing, that is. I was thrilled to be included in this roundup, and the infograph is incredible! Read More

You likely have at least some sort of SEO strategy in place, but it’s important that you continually revise and check-in on whether or not your processes are still working. While going through a full SEO audit or content audit is necessary for long-term success, it’s important to also have a few tr Read More

Over the years, WiFi has turned out to be an integral part of all businesses. The convenience of WiFi connectivity has grown from a commodity to an amenity and more recently, an effective marketing tool. It facilitates the increased mobility of today’s workforce and has eased business decisions not Read More

Training and education are important elements to any business. But many online training courses are often either boring or ineffective. Enter Market Campus. The company works to make its courses actually fun so that students can take in the information and want to learn even more. Learn more about Read More

Content marketing is finally catching on with businesses, says the new B2C Content Marketing 2016: Benchmarks, Budgets, and Trends—North America study (PDF).
Conducted by the Content Marketing Institute, the study found that marketers made impressive progress over 2015 with documenting their conte Read More

I recently read a book that every small business owner and entrepreneur should read. “Extreme Ownership: How U.S. Navy Seals Lead and Win” is written by former U.S. Navy SEAL and current management consultants Jocko Willink and Leif Babin. I generally don’t look to martial or sports resources for Read More