BizSugar.com › Advertising › Designing PPC Only Landing Pages for Unicorn Conversion

Designing a landing page that clicks is not rocket science. But to create a PPC landing page that will give you both clicks and conversions is the work of pure art and science. An effective landing page design may be a combination of several factors like usability, accessibility, persuasion and trust. However, conversion is the ultimate driving factor behind every paid search strategy.