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Let’s face it. When you start a business money is not going to be thrown at you. You have to budget for online marketing and everything else you need to build a successful business. Setting the optimal online marketing budget is difficult. Read More

Social media optimization is different from search engine optimization, but the end goal is much the same. The basic idea is to drive traffic to your social media presence and build your brand. In many cases, you SMO strategy will work in tandem with your SEO strategy, but what exactly is SMO? Read More

Want to fight unfavorable news about your client’s business, news that makes Google’s first page of search results, by writing a fresh Wikipedia article about that client? Think again. . . Read More

People spend loads of time watching YouTube videos, whether to discover something new or just as a way to pass the time. The site has claimed a 50 percent growth in watch time annually for the last three consecutive years. That makes YouTube a prime venue for small businesses to consider running vi Read More

Some companies push people to work 60, 80 and even 100 hours per week. Despite appearances, there is no benefit to working an 80+ hour week other than perception. We explore why. Read More

Too many entrepreneurs still believe that “if we build it, they will come.” With today’s overload of information from digital as well as conventional sources, even the best new solutions and services won’t get traction without real marketing. Digital marketing is the cost-effective place to start, Read More

Unicode 9, set to be released on June 21, will include a whopping 72 new emojis—ranging from faces and foods to animals and activities. Check out our 10 favorite new emojis so you can start planning for the perfect moments to unleash them on your friends and loved ones. Read More

From "systematic" and "dynamic" to "leverage" and "low hanging fruit", your organization can safely eliminate this jargon from its vocabulary. Read More

Asking yourself these 5 Questions will Improve Your Blog Content Immediately! Engaging with your audience is a privilege, so ask yourself these questions to provide your best content every time you sit down to write. Read More

It’s easy to wake up, check the tasks marked for today and get stuck in with your most urgent and important duty. What’s harder is taking a big picture look at your task list. Who can be bothered with that? Surely that’s an hour you’ll never get back? Read More