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At the Google Performance Summit — where Google announced Expanded Text Ads, new local search ads, and gave us a preview of the new AdWords interface — in-store conversions were one of the huge topics of conversation, and Google promised this metric would soon become more widely available to more b Read More

What if we could avoid common frustrations, deliver products we're proud of and that people love to use, maintain great relationships and grow business, and most importantly, be and make people happy with our work? Read More

For too many small businesses, customer service is still seen as a “burden.” Entrepreneurs don’t realize that this burden is actually costing them over $200 billion in repeat sales, according to a recent study by the W. P. Carey School of Business. The report also indicates that customer problem ex Read More

Twitter’s new ‘block’ feature will enable you to block trolls on your feed. If you block a troll they will not be able to see your tweet or retweet and you won’t be able to see their tweet either Read More

Success in business these days has become more complicated because there are so many layers. Defining success isn’t as easy as it once was, for one thing. But more than that, the business that does what it does well might not be the one that gets most business. You can be the best restaurant in a t Read More

Success at blog marketing depends on a myriad of content, design, technical, and promotional factors. Though it would be prohibitively exhausting to excel at all of them simultaneously, the good news is that there are many small changes you can make that can significantly improve the success of you Read More

If you think of social media as a recipe, you’ll need a few critical ingredients. Here are 44 ways to make use of social media, using those ingredients. Read More

There are a number of ways to start a business and franchising is just one option. While some entrpreneurs may find it helpful to have the support of a larger brand behind them, others may be frustrated by the lack of freedom. This begs the question — is being a franchise owner right for you?
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If, despite your best efforts, you find yourself manning a booth at a show that is bombing, here are ten things you can do to be positive and proactive about making some tasty lemonade out of your lemons. Read More

One of the biggest challenges solopreneurs face is marketing their businesses effectively. This is especially true of online marketing. If you’re not familiar with how it works, it can be incredibly frustrating. Search engine optimization (SEO) is one of the areas that vexes many solopreneurs. Read More