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In his new book about conversations at work, author Rob Kendall makes a very important observation. In school, we aren’t taught how to converse with people. We are taught to give speeches. We are supposed to listen, but there is little discussion or training on how to converse with people. As we mo Read More

If you want to be a successful entrepreneur, it’s not enough to simply brand your business. You also need to consider your own personal branding. You can learn a bit about personal branding from the experts included in this post by Dipti Parmar on Preceptist . Read More

You don’t have to be an adult to start your own business. In fact, there are many different business opportunities that teens can use to get their entrepreneurial journeys started. Here are 50 business opportunities for teens. Read More

For decades, efforts to satisfy customers have been built around demographics – capitalizing on race, ethnicity, gender, income, and other attributes. Today, in this age of pervasive social media and two-way communication, the focus needs to get beyond demographics into personalities. Customer pers Read More

Rumors about a Twitter Acquisition are nothing new, but the last two months have seen extraordinary buyout talks and activity. Let's see what's going on. Read More

Halloween—the night when the line between the living and the dead thins. In the past, Halloween was a time when treats were set outside houses for wandering spirits and people dressed as ghosts and ghouls so that if they ran into an evil spirit they would be mistaken for one themselves! Scary stuff Read More

Today, budding entrepreneurs can start small businesses that did not even exist as concepts just ten years ago. Here are six of those businesses. Read More

Sameer Patel, CEO of Kahuna, makers of a mobile marketing/communications platform, shares how modern mobile marketing platforms can ingest signals coming from consumer devices and turn them into opportunities to engage them in a more personalized way in order optimize conversion opportunities – and Read More

According to Content Marketing Institute, 88% of B2B and 76% of B2C marketers use content marketing. At the same time, only about 40% of marketers feel their organization is effective at content marketing.

There is a clear disconnect between what marketers hope to achieve with content and the ac Read More

For months you've seen election coverage... and now we're in the final countdown. Read part 3 of our election series, covering Libertarian candidate Gary Johnson's views on small business. Read More