3 Tips On Creating Valuable Content

Posted by jonmikelbailey under Online Marketing
From https://www.woodst.com 2752 days ago
Made Hot by: LoopLooper on October 24, 2016 1:28 pm

According to Content Marketing Institute, 88% of B2B and 76% of B2C marketers use content marketing. At the same time, only about 40% of marketers feel their organization is effective at content marketing.

There is a clear disconnect between what marketers hope to achieve with content and the actual results. Much of the content being produced isn’t reaching its full potential.

However, there are certain tactics you can leverage to ensure your content is making the maximum impact.

Before we jump into 3 tips on creating valuable content, let’s level set and define content marketing.

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Comments

Written by lyceum
2748 days ago

Jon: OK! ;) Best premises with "finding" Kathy... :)

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Written by lyceum
2749 days ago

Jon: Thanks for your input. I will take this into consideration. What kind of buyer persona do you have at Wood St.?

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Written by jonmikelbailey
2748 days ago

Her name is Kathy and she is a Marketing Director for a small IT firm. That's one. :-)

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Written by lyceum
2750 days ago

Jon: How do handle several buyer personas at the same time?

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Written by jonmikelbailey
2749 days ago

I think you have to both limit the number of personas to a minimum few. And then you need to map your content efforts to each persona. Of course, there will be crossover. But it will force you to be judicious with your personas and your strategies.

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