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If you're a small business owner, you know that every dollar matters. We asked 22 entrepreneurs to weigh in with their most effective tricks for cutting costs! Read More

As more and more companies and marketers look to connect with the booming U.S. Hispanic audience, determining the best way to use language in customer communications has been a key challenge. Spanish, English, or Spanglish—what’s the best choice? Read More

Twitter is a great listening and learning tool. As a copywriter, I regularly seek out and share writing tips from other Twitter users. Here are a baker's dozen of the best writing nuggets of wisdom I’ve found on Twitter recently. Read More

How is your self-esteem? If you think you are a valuable person, then you will have a healthy level of self-esteem. If you don't think you are a valuable person, then you will have a low level of self-esteem. It is possible to develop your self-esteem without being boastful. Read More

Engagement marketing is one of the most powerful marketing strategies available today for boosting conversion rates and getting more customers. By creating quality content and integrating it across all your marketing channels, you can turn your connections into customers. Read More

Are your prospective clients/customers giving you every excuse in the world to NOT buy your stuff? Do some of them even use "The Presidential Election" as one of their "reasons?" Better read this now. Read More

Caring for and having a sincere interest in your current customer base gives you an edge over the competitors within your niche. This just makes good business sense. These customers trusted you or your company enough to already do business with you. Read More

Being a great leader can be a constantly evolving process. While you can never expect to be perfect, there are some simple things you can do—starting right now—to work toward effective leadership for your team. Read More

In a world where generating sales leads is now the biggest challenge facing companies, could digital selling including social selling be the ultimate sales channel for the foreseeable future. In the digitally connected world, to attract buyers attention, a business has to develop trust, this means Read More

When you’re a small business owner, you’re always busy—and when you’re always busy, staying in shape is ridiculously hard. But it’s not impossible. These 9 fitness hacks will help even the busiest among us stay in shape.

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