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Most sales managers we talk to believe that the worst is over. However, when we discuss the issue with them, it becomes clear that their renewed confidence derives from improvements in selling as much as in general market conditions. In this post we summarise some of the ways that these forward looking organisations have changed the way they s Read More

Networking is a necessity for a jobseeker in today's challenging marketplace. Over 50% of all jobs in Ireland are now being filled through networking and recommendations. A mentor of mine recently made a comment which made me sit up and take note. “Greg he said—your business looks great—..your service looks great—but who knows you are out ther Read More

What is it about a fresh start that brings out the extremes in us? Whether a new year, a new job or hobby, even a new home. We start with great intentions and enthusiasm for our adventure. We are all plans and lists and throw ourselves into it with excitement. We tell ourselves 'I will start as I mean to continue'. Read More

s a small business, you may dismiss the idea of having a privacy policy. However, with identity theft on the rise, affecting almost 10 million victims in 2008 (Javelin Strategy & Research: www.javelinstrategy.com), privacy has become highly relevant to both consumers and businesses. Read More

Business is being constantly cajoled about Innovation. “Innovate or die!” “Innovation is the lifeblood of the Knowledge Economy!” Similar slogans abound. “OK, great. So what is Innovation?” Well, the answers are often not quite so forthright or clear in response. Businesses move on and deal with day to day problems and quite rightly don't Read More

Video is the most engrossing and persuasive medium and has exploded as a communications currency over the past few years. Communicating through video gives us an opportunity to show potential clients that we are professional, likeable and trustworthy. This is crucial to growing businesses because it's proven that people will buy from others that t Read More

Last Friday, Bloggertone's launch was followed by a right old #twineup If you don't know what this is don't worry, have a look here at the conversations going on in Twitter. Or maybe look at the night's Twitterfall (it's more fun when viewing it live anyway) The countdown to the site launch was held on Twitter with the site going live @ 2pm Read More

Often in small business marketing, focus is on implementing marketing tactics to attract new customers to your business. Once they become customers, do you actively pursue activities that will expand on their relationship with your business? Before you select the marketing tactics it is best to ask yourself these questions: Read More

Google CEO Eric Schmidt told us through his speech that the Chinese will dominate the web in the future. Not just the Chinese, but I think the whole of Asia is rising up in the booming days of social media. Read More

Online or offline, one frequently hears references to web1.0, web2.0 and web3.0 and possibly wonders where exactly are they with using the web in their business ! In this post, I will write about some of the main features (or characteristics) of all three terms and also suggest an approach to measure how effectively you are using theses features. Read More