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How can a start-up with a few employees and a tiny marketing budget get its name out there? Here are some suggestions for entrepreneurs on how to market their startup using social media. Read More

Health insurance costs and proposed legislation for future health insurance options are a continuing source of frustration and pain for millions of small business owners and entrepreneurs looking to grow their operations. As health costs rise for small business they may be faced with the unwanted task of laying off even more people to avoid the co Read More

Do you need to build a telesales script or a sales presentation? Here is an easy to follow plan to build your script or a presentation; take time to answer the following nine hidden buyer questions. I call them the nine hidden buyer questions because these are the questions your prospective customers may not ask but do need answered to make a posi Read More

Marketers today are caught up in a jumble of buzzwords that mean very little. It's a confusing time, but to get the marketing right, you need to start thinking about relationships first. "It's not about selling something anymore; that might be the end result, but to get there, you need to work on the relationship." Read More

In business, there are no guarantees. There is simply no way to eliminate all the risks associated with starting a small business -- but you can improve your chances of success with good planning, preparation, and insight. Start by evaluating your strengths and weaknesses as a potential owner and manager of a small business. Carefully consider eac Read More

What's a megatrend, you ask? It's something big. I'm talking really big. Think of a giant unstoppable tsunami of change transforming society as we know it. Think global warming scale -- then apply it to mass human behavior. Think glaciers carving the grand canyon of consumer sentiment. So what are the new megatrends that Adam Kleinberg b Read More

Here's an update on the story of the cereal maker we blogged about the other day. You'll recall that this particular company, now identified as Kellogg's and its Cocoa Krispies cereal, was being questioned for a marketing claim it used in big letters across the front of its box saying the cereal “Now helps support your child's IMMUNITY.” Read More

Well there is probably a community of people that gather (knowingly or not) purely for your business, for you. They are there, waiting, so why wouldn't you engage with them? They could be customers, fans, members or others connected for some crazy reason to your business. And we have now learned that it makes business sense to connect with thes Read More

Deborah Shane, of Train with Shane, shared these tips in a conversation with me recently. They work. If you're considering entering the social media pool, try them. Read More

Many of us out there suffer from poor time management. I am great at reaching the high peaks of high activity and then spoil it all with time of sustained inactivity! Often the day can start off planned and then will suddenly change like the wind. Don't let a sudden change blow your whole day off course. Read More