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It is quite amazing in 2012 that any company would ignore the online market. Billions of people are online interacting every day. It is well established that business is widely carried out online, harnessing the social platforms. Billions of Dollars, Euros, Yen changing hands daily online. Read More

Conor Keppel and Ethan Cleary from the Irish Farmers Association have just launched a new app onto the market for Farmers, iFarm takes all the core information that a farmer needs and puts it onto their phone. The iFarm App is available for Android, iPhone and other Smartphones and Tablets. It allo Read More

If social media marketers fail to prove the cash question, business will become cynical and take the view that social is unproductive. Read More

here's how to do your own brief Management Accounting exercise. Hopefully this will underline the ease and value of the process! Read More

Most business people have a profile on Linked In and I'm sure you do. However, is your Linked In profile as professional, effective and engaging as it could be? Read More

The use of effective business communications and learning how to coach and counsel employees are the hallmarks of an effective manager as coach. Read More

There is without a doubt one boss that I have had in my marketing career that I would call out as the very best boss I ever had. Partly as he was so exciting, inspiring and technically excellent, but also he taught me some key principles about what makes a great leader and boss Read More

What if your small business could monitor the needs of your local community in real-time for services and products you provide? Imagine getting a text message when a local person or business posts that they would pay X dollars for your services/products. With Zaarly, this is now a possibility and c Read More

One of the most important questions any company or brand should ask itself is: if your company went out of business, would anyone really notice or care? Read More

This week I got the opportunity to talk to Niall Harbison from social media agency Simply Zesty about the sale of the company and the success of their blog. Read More