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Still tracking tweets, likes, favorites, followers, and comments the old-fashioned way? In 2016, say goodbye to outdated, clunky dashboards and manual social media account management. While you may already be familiar with some of the big names in social media account management like Hootsuite and Read More

Here are five strategies to keep your virtual team performing for the long haul so that the project that seemed so promising at the outset doesn’t end up in a heap of rubble, with everybody scratching their heads and wondering what went wrong. Read More

There’s no denying that content marketing has come as a boon for brands looking to engage their target customers. It encompasses looking after a gamut of functions such as website content, blog posts, social media, white papers, ebooks, and of course, promotional tactics. Understanding all of it ca Read More

More and more companies are willing to invest time and money into various activities that improve both the physical and mental health of their employees. And why not? There are multiple benefits to doing so! Healthy employees miss less time from work due to sickness and depression. Employees who fe Read More

Content marketing could be the missing element for your brand in nudging B2B prospects toward a sale. If content marketing is all about providing relevant information to help your customers make a decision, then no one needs this information more than a B2B customer. B2B customers aren't deciding b Read More

A few weeks ago Twitter stopped showing share counts for a URL. While it may be no huge news for the rest of the world, many marketers have been worried that this will affect how content spreads. So let’s get those counts back! Here are the three workarounds so far: Read More

Freelancing is becoming the norm for 2016, offering both companies and individuals access to great talent that’s just one mouse click away. If startups, entrepreneurship, and a remote freelancer’s lifestyle are what your dreams are made of, then you’re going to love these tools and resources, which Read More

Journalists pride themselves on telling great stories. Why shouldn't you? Is your content marketing falling flat? The reason may be, well, your content itself. To be effective, content marketing depends on more than just a snappy "click-bait" headline. It depends on your story. Read More

Why does every story have to have an evil genius? TrueTwit has done something visionary, but you’ll have to get past my rant first. Read More

Flexible work schedules have both positives and negatives. While some managers feel that structure is good for a work environment, employees increasingly seek positions that offer leeway in work hours. Whether this means allowing untraditional hours or paying workers for outcomes rather than having Read More