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You may know about the importance of buyer personas as a way of connecting with your customers, and with this approach you market your products or services based on the persona you’ve developed.
But there is another way to discover and market to your best customers — one that is less obvious.
Ins Read More

Nearly half of Pinterest users are from abroad. The revelation may come as a surprise to small business owners and other marketers that have been under the impression that they were targeting a primarily domestic audience. The report comes from Marketing Land.
Pinterest recently crossed the big bo Read More

Running a small business has a lot of perks to it.
A huge budget usually isn’t one of them, so small businesses have to continually look for ways to stretch a dollar and make the most out of the operating budgets they do have. Finding ways to save on expenses while increasing profits is necessary Read More

Communication is not only verbal but also includes mimics and gestures. Therefore, you should be careful about how you use your body when expressing yourself if you don’t want to create any conflicts between your body language and the point you are trying to make.
Below you can find the most commo Read More

As an academic, I always find it gratifying when someone confirms my earlier findings with more current data.
This past June, Franchisegrade.com, a provider of information and analysis on franchise systems, did just that with a report (PDF) on new franchise systems. Specifically, they confirmed th Read More

PepsiCo is preparing to launch a line of smartphones and accessories for China.
The rumors about the move by the company have been confirmed as true in an email from a PepsiCo spokeswoman to Reuters.
She made it clear that the soft drink giant will not be manufacturing the technology, but rather Read More

There are millions of entrepreneurs in the world, all with the dream of working for themselves, achieving success and gaining financial freedom. Countless books have been written with the aim of steering aspiring new entrepreneurs down the road to success.
Yet, despite all of these books, countles Read More

Social media has had a huge impact on the way businesses communicate with their customers, from live tweeting at events to using Facebook and LinkedIn for sales purposes.
The small business community shares tips relating to social media and more. Read on for the full list in this week’s Small Busi Read More

Thinking of taking your business international but not sure how to export? Global Small Business Forum, coming up in Chicago, is aimed at taking the mystery out of exporting.
Unlock the potential in your business with the help of keynotes and panel discussions on traditional exporting, eCommerce a Read More

The migration to the cloud by businesses is moving full speed ahead, but transferring their data is proving a bit labor intensive at times.
This is especially the case for companies that have large amounts of information stored in their legacy systems on premises. And these days, you don’t have to Read More