As an academic, I always find it gratifying when someone confirms my earlier findings with more current data.
This past June, Franchisegrade.com, a provider of information and analysis on franchise systems, did just that with a report (PDF) on new franchise systems. Specifically, they confirmed three key findings on the performance of new franchise systems that I had made in the late 1990s and early 2000s.
The Franchisegrade.com report examined 405 new franchise systems, which the analysts defined as businesses that had zero franchise outlets in 2010. While I would quibble a little with this definition of a new franchise system (which I think confounds being new [in 2010] with being unable to get much traction in the early years), the definition does capture very young franchise systems.
Three Indicators of New Franchisor Success
Posted by lyceum under FranchisesFrom http://smallbiztrends.com 3112 days ago
Who Voted for this Story
Subscribe
“Yes, it's quite the new term Martin. But it's been around for a while....”
“Automation is a broad topic but I like ConvertKit for emails and SocialBee...”
“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
Comments