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Nearly half of Pinterest users are from abroad. The revelation may come as a surprise to small business owners and other marketers that have been under the impression that they were targeting a primarily domestic audience. The report comes from Marketing Land.
Pinterest recently crossed the big boys line — 100 million monthly active users. And though that’s still well behind Facebook’s 1.5 billion and Instagram and Twitter’s 300 million plus users, Pinterest has been making its case as a true competitor and a “must consider” marketing platform.
In an effort to expand its reach and improve the experience of Pinterest users, the company has unveiled the localized search experience — a new development that’s geared towards global expansion.