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You may know about the importance of buyer personas as a way of connecting with your customers, and with this approach you market your products or services based on the persona you’ve developed.
But there is another way to discover and market to your best customers — one that is less obvious.
Instead of asking yourself who will buy your product or service, look at the type of purchase your product or service represents for your customer or client.
Is it an impulse, routine, sensible or complex purchase?
The answer to this question allows you to determine who your ideal customers are and how to market to them more effectively.