Have you heard the old rule that 80% of your profits probably come from only 20% of your customers? In your company, it could even be that 95% of your profits come from only 5% of your customers. But the important question is, how can you find more “best” customers and market to them effectively?
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Stepbystepmarketing.com submitted the following stories to BizSugar
Never Stop Looking for Your Best Customers
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4321 days ago
B2B Selling: What Seals the Deal?
Posted by stepbystepmarketing.com under SalesFrom http://www.stepbystepmarketing.com 4321 days ago
Do you know why your customers are motivated to buy from you? “Sales Intelligence: What B2B Sellers Need to Know Before the Call,” a free downloadable report from The Aberdeen Group, explores that question in some depth.
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Four Examples of Compelling Online Content
Posted by stepbystepmarketing.com under Online MarketingFrom http://www.stepbystepmarketing.com 4323 days ago
In “4 Examples of Stellar B2B Social Media Marketing Content,” a recent post on the Content Marketing blog, Erin Nelson lays out four great strategies for delivering compelling content to customers. Let’s take a closer look at her strategies and the examples she used.
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Case Study: The Made In America Store
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4323 days ago
Because July 4th is coming up in just a few days, I want to write today about Made In America, a unique store located near Niagara Falls. Made In America describes itself as “. . . the only general merchandise store in the country that sells 100% American Made Products, down to the packaging.”
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Avoid the Pitfalls of Writing Funny Ads
Posted by stepbystepmarketing.com under AdvertisingFrom http://www.stepbystepmarketing.com 4327 days ago
Have you noticed that when people get their creative juices flowing, they usually come up with funny ideas first? But when you and your team are brainstorming for new advertising concepts and copy, should you go with your first impulse and try to make your customers laugh?
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Case Study: A Close Look at KEH Camera’s Email Newsletter
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4328 days ago
KEH Camera is the world’s largest dealer of used photographic equipment. The company’s website does a terrific job of listing used cameras and equipment in an organized, easy-to-search way. But while you are on the site, you should also register to receive KEH’s excellent email newsletter.
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Chevrolet Connects to International Customers with One World Futbol Project
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4329 days ago
Chevrolet, which could be the most American company ever, hopes to sell more cars around the world in the decades ahead. That’s why Chevy has become a partner with the One World Futbol Project, a program that plans to distribute indestructible soccer balls to more than 525,000 disadvantaged kids.
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B2B Selling: These Six Questions Get Prospect to Buy
Posted by stepbystepmarketing.com under SalesFrom http://www.stepbystepmarketing.com 4331 days ago
If you want your prospects to buy, cut chatting to a minimum and ask questions at the beginning of your sales call. That strategy is recommended by sales trainer Sean McPheat, who recommends asking “questions that will make your customer think about their business.”
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Taking Care of Your Customers’ Kids Can Pay You Rich Rewards
Posted by stepbystepmarketing.com under Customer ServiceFrom http://www.stepbystepmarketing.com 4334 days ago
There have been many stories over the years about companies that have won customers’ loyalty by pleasing their children. You can read one recent story on the Gadling.com blog.
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How Target Monitors Purchases to Predict Future Purchases
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4335 days ago
The products and services that your customers buy today can tell you a lot about who they are, what they are doing, and what they will buy next.
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