In mid-2012, most customer service is still being delivered this way. A customer has a question and calls your call center. Your representative helps. The customer hangs up and your rep waits for someone else to call. That is all about to change.
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Stepbystepmarketing.com submitted the following stories to BizSugar
Generating Sales Leads: Get in the Game of Social Selling
Posted by stepbystepmarketing.com under SalesFrom http://www.stepbystepmarketing.com 4258 days ago
“The Social Sales Revolution: 7 Steps to Get Ahead,” a free new white paper* from SalesForce.com, offers some excellent pointers on how to use social media to identify prospects and sell more. I’d urge you to spend some time with this report. Here’s a quick summary.
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Simple Ways to Get Your Email List Squeaky Clean
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4259 days ago
I don’t know if you have noticed it too, but some companies have decided to live with email distribution lists that contain a lot of bad addresses. Somehow, it has gotten easier for them to keep sending out emails to “dirty” lists than it is to eliminate bad addresses.
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Trumpet your Great Work Ethic on Labor Day
Posted by stepbystepmarketing.com under AdvertisingFrom http://www.stepbystepmarketing.com 4260 days ago
Here’s a copywriting suggestion for Labor Day. Why not tell stories about how hard your company and your employees work? There are few better ways to build your brand, win new customers, and remind your current clients why they love doing business with you.
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Why Consistency Should Be a Top Customer Service Goal
Posted by stepbystepmarketing.com under Customer ServiceFrom http://www.stepbystepmarketing.com 4265 days ago
Chances are that you are already working hard to make your customer service experience smooth and speedy. But are you trying to make it consistent too? Inconsistency can drive your customers to distraction. Here are a few examples of what can go wrong.
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What the National Coffee Association Knows About People Who Drink Coffee
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4271 days ago
There’s a lot more to customer profiling than simply knowing who your customers are. If you visit the website of the National Coffee Association (NCA), you will discover that this trade organization is asking great questions about how and when people drink coffee.
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Should You Use Nationalism in Your Ad Copy?
Posted by stepbystepmarketing.com under AdvertisingFrom http://www.stepbystepmarketing.com 4273 days ago
The recent Olympic Games were not only a display of athletic prowess. They were a showcase of national pride too. That got me thinking about how nationalism can best be used as a theme in brand-building and copywriting. Over the years, here are some brands that have played the country card well.
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Why Email Should Be Your B2B Marketing Medium of Choice
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4274 days ago
Is social media really the most powerful marketing tool available? Perhaps not, according to “5 Reasons Email Marketing Crushes Social Media Marketing for B2B,” a post on the KissMetrics blog.
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How Go GaGa Sold Its Diaper Bags to Bird Watchers
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4278 days ago
An entrepreneur named Jill Cartwright started a company called Go GaGa and began selling products to young parents. One product was a fashionable diaper bag. She discovered that her diaper bags were also being bought by commuters, photographers, and even bird watchers.
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Customer Service Lessons I Learned this Summer
Posted by stepbystepmarketing.com under Customer ServiceFrom http://www.stepbystepmarketing.com 4279 days ago
Summer is vacation time, and everyone on your staff deserves a break. Yet when your people are away from their desks, some preventable customer service glitches tend to crop up.
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