Whether you sell products or services, chances are you can generate more profits by making holiday offers in your marketing emails and on your website. But how do you decide which of your offerings to feature and how to present them?
Read More
Stepbystepmarketing.com submitted the following stories to BizSugar
Should Special Offers Be Part of Your Holiday Marketing Plans?
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4189 days ago
Would Your Customers Vote for You?
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4190 days ago
Now that the results of the presidential election have become a part of history, I’d like to share two marketing questions that I was thinking about during the months of campaigning.
Read More
Read More
Why You Should Put Your Workbench in Your Window
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4194 days ago
Fixology is a company that repairs watches and jewelry while customers wait. When designing its store at the Mall of America in Bloomington, Minn., the company placed a repair bench right in the store’s front window. As a result, people passing by can watch a repair in progress.
Read More
Read More
Local Online Ads Could Be Big Sellers this Holiday Season
Posted by stepbystepmarketing.com under AdvertisingFrom http://www.stepbystepmarketing.com 4195 days ago
Where can you get good ROI on your advertising dollar this holiday season? One good choice is to advertise on websites that are of local interest.
Read More
How Many B2B Emails Should You Send During the Holidays?
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4197 days ago
If you do business with other companies, how effective are the marketing emails you send during the holiday months of November and December? Opinions differ on that question.
Read More
How to Write Copy that Generates Sales Leads
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4201 days ago
“Not Getting Sales Leads? Revisit Your Calls to Action,” a recent post on the Nimble Marketing blog, suggests some targeted ways to write website and email copy that generates more sales leads. Here are some strategies that the blogger, who is identified only as “Todd,” suggests.
Read More
Read More
Case Study: Panera Wins a Preferred Customer
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4204 days ago
I have a friend who visits a Panera store nearly every day on his way to work, buys coffee and a muffin, and presents his MyPanera member card at the register. That’s effective customer relationship marketing at work, so I asked why he applied for a Panera card and why he uses it.
Read More
Read More
What Happens when a Guerilla Jumps Out of a Plane?
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4211 days ago
An Australian daredevil named Felix Baumgartner set the news channels buzzing last week when he took a record-breaking, 24-mile free fall from an airplane over New Mexico. He had a sponsor – Red Bull. Now that’s one assertive way to build a brand.
Read More
Read More
Best in Class: Toyota’s Recall Website
Posted by stepbystepmarketing.com under Customer ServiceFrom http://www.stepbystepmarketing.com 4211 days ago
Made Hot by: Small Business Tribe on October 23, 2012 3:30 am
Whether you sell forklifts or prepare people’s taxes, the time could come when you have to tell your customers, “We did something wrong, but now we are going to make things right.” I’d urge you to visit a special site that Toyota has set up for customers whose cars are subject to product recalls.
Read More
Six Useful YouTube Videos about Email Marketing
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4216 days ago
Many marketing companies have set up YouTube channels in the last year. The result is that with a little hunting around the site, you can find a wealth of helpful information about marketing challenges that you are facing.
Read More
Read More
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”