DeWalt, the company that makes ultra-durable tools for construction companies and serious woodworkers, has packed a lot of terrific features into a great-looking website that builds the DeWalt brand beautifully.
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Stepbystepmarketing.com submitted the following stories to BizSugar
Lessons You Can Use from DeWalt’s Industrial-Strength Website
Posted by stepbystepmarketing.com under Online MarketingFrom http://www.stepbystepmarketing.com 4236 days ago
Case Studies: How Two Companies Pitch Their Special Offers
Posted by stepbystepmarketing.com under AdvertisingFrom http://www.stepbystepmarketing.com 4239 days ago
The words you use to describe special customer offers need to be somewhat special themselves. Today, let’s look at two companies that do it well.
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Six Customer Relationship Marketing Tactics for B2B
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4239 days ago
A great deal has been written about customer relationship marketing for companies that sell B2C. But how can you build durable relationships with your clients and customers if you sell B2B?
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How the Becky Thatcher Restaurant Keeps Happy Customers Coming Back
Posted by stepbystepmarketing.com under Customer ServiceFrom http://www.stepbystepmarketing.com 4245 days ago
The Becky Thatcher Restaurant in downtown Hannibal, Mo. isn’t a chain or a franchise. It’s not about to make the cover of Entrepreneur or Business Week. But judging from a recent profile of the restaurant in the Hannibal Courier-Post, maybe it should.
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Case Study: How a High-End Closet Company Segments its Customers
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4246 days ago
Small companies can unlock a lot of marketing power by simply writing down descriptions of their most important customer segments. Pro Closets, a company that manufactures high-quality closet and storage systems, did just that.
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How to Reduce Sexism in the Copy You Publish
Posted by stepbystepmarketing.com under AdvertisingFrom http://www.stepbystepmarketing.com 4246 days ago
A friend called me recently because a marketing email she had just received had offended her. “It referred to physicians three times as men,” she said. “Couldn’t the copywriter have made just one of those doctors a woman?” The answer is, the copywriter should have.
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Are Your SEO Efforts Bringing the Wrong Customers to Your Page?
Posted by stepbystepmarketing.com under Online MarketingFrom http://www.stepbystepmarketing.com 4251 days ago
Lee Odden makes a great observation on the TopRank blog when he notes, “The best SEO advice isn’t about SEO.” The real goal of SEO, he writes, should be to “bring in keyword and social media optimization strategically to reach business goals for any kind of content..."
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Three Guerilla Marketing Case Studies from the Olympics
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4251 days ago
Here are two guerilla marketing case studies that center on the Olympics. I think that it is interesting that the first of these tapped the energy of the Olympics to create a campaign that was actually held in Germany, not London.
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Six Tips for Emailing to Cellphones and Smartphones
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4252 days ago
How can you make sure that your marketing emails can be read and responded to when they are read on handheld devices? Here are some steps that I have found helpful as a business owner, even though I’m not a computer genius.
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What to Write about on Your B2B Blog
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4254 days ago
If you post a blog on your website and feel like you’re running a little short of new topics to cover, I just found a terrific list of 88 topics to write about. They were collected by content consultant Miranda Miller for the Search Engine Watch blog.
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