If you operate a call center, you already know that it can cost $3,000 or more to train each of your phone representatives. Turnover can be exceptionally high if you are hiring members of Generation Y – young adults between the ages of about 18 and 28.
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Stepbystepmarketing.com submitted the following stories to BizSugar
How to Improve the Performance of Generation Y Workers in your Call Center
Posted by stepbystepmarketing.com under Customer ServiceFrom http://www.stepbystepmarketing.com 4371 days ago
Fast and Free: Put Social Networking Buttons on Your Website in Minutes
Posted by stepbystepmarketing.com under Online MarketingFrom http://www.stepbystepmarketing.com 4372 days ago
Have you put social networking buttons on your company website? If not, you could be missing out on a chance to spread the word about your company, your products, and your services.
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How to Write a Great Slogan for a Product or Service
Posted by stepbystepmarketing.com under AdvertisingFrom http://www.stepbystepmarketing.com 4376 days ago
“We Bring Good Things to Life,” a slogan that GE used for more than 20 years, was everything that a good company slogan should be. It communicated a company value that mattered to customers. It was memorable. It worked for a full range of products. It worked in print ads, radio ads, and more.
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Use Better Analytics to Get More from B2B Emailing
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4379 days ago
A new study conducted by Crain’s BtoB Magazine and a marketing company called Bizo offers some food for thought. The survey polled 326 B2B marketing executives at companies across the U.S. and found that although email is their top marketing choice, its full potential has not been reached.
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Copywriting Case Study: How a Testing Equipment Company Conveys Complex Info on Its Website
Posted by stepbystepmarketing.com under AdvertisingFrom http://www.stepbystepmarketing.com 4383 days ago
Made Hot by: Big Business Boogaloo on May 23, 2012 12:00 am
Most copywriting experts today agree that headlines need to grab attention in less than a second. But how can you hit that target when you have very detailed information to convey?
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Kristi Fox, Second Vice President of Group Client Relationships at Minnesota Life, recently shared her views on top customer service in an interview for the Dave Stein blog. “We’re good, but we’re also human,” she said. “If we mess up, we fess up..."
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Free Online Tools to Survey Your Customers
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4390 days ago
Do you need to design a customer survey? The good news is, you don’t need to start from scratch. Here are five companies that offer free survey templates online.
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Five Customer Service Tips from Top Airlines
Posted by stepbystepmarketing.com under Customer ServiceFrom http://www.stepbystepmarketing.com 4391 days ago
When you boil it all down, airlines are really selling something pretty simple. They are there to transport people from one place to another. That could be why airlines have always had to rely on customer-service extras to differentiate themselves from competitors.
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Customer Profiling Case Study: Georgetown Cupcake
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4392 days ago
If you’ve visited Washington, D.C., recently, you know that Georgetown Cupcake on M Street NW has become a major destination. How have Katherine Kallinis and Sophie LaMontagne, the sisters who started the company, turned a humble cupcake into such a blockbuster success?
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Tailor Your Emails to your Customer’s Past Behavior
Posted by stepbystepmarketing.com under Direct MarketingFrom http://www.stepbystepmarketing.com 4392 days ago
“With between 70% and 80% of future sales coming from data segments already engaged with your brand, using engagement segmentation to drive sales can be extremely effective,” write Matthew Kelleher and David Rowe in a new white paper from RedEye.com.
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