When Ken Sims founded The Sims Plumbing Company in 2005 and started looking for customers, he immediately put an ad in the Des Moines, Iowa, Yellow Pages. Let's find out where he is spending his marketing dollars now.
Read More
Stepbystepmarketing.com submitted the following stories to BizSugar
Living Lab: Subscribe to These Emails and Learn
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4469 days ago
I learn something from every marketing email that arrives in my inbox. Sometimes I find a clever new tweak or feature. At other times, I see areas for improvement, or outright miscues. But those emails always serve as a marketing laboratory for me, and I believe they can for you too.
Read More
Read More
Nearly One Third of Online Ads “Never Seen” by Website Visitors
Posted by stepbystepmarketing.com under AdvertisingFrom http://www.stepbystepmarketing.com 4473 days ago
If you’re spending marketing dollars to place ads on other companies’ websites, here is some sobering news. According to a new survey conducted by Warc, a company that monitors advertising trends, 31% of all online ads are “never seen” by website visitors.
Read More
Five Ways to Cultivate a World-Class Customer Service Team
Posted by stepbystepmarketing.com under Customer ServiceFrom http://www.stepbystepmarketing.com 4474 days ago
The customer service representative was almost certain that the keyboard was not plugged into the back of the computer. However, he didn’t ask whether the keyboard was plugged in, because that question could have insulted the caller. Are great customer service representatives like that born or made
Read More
Toronto Restaurant Chain Collects Customer Profiles in Real Time
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4475 days ago
Shoeless Joe’s Limited, a Canadian restaurant chain that opened its first location in 1985, started making plans back in 2008 to open new locations in Toronto and other locales. But first, management wanted to find out how those plans would sit with Shoeless Joe’s current customers.
Read More
Read More
Today I will be writing about BrewDog, a brewery in Scotland that has applied some very unusual approaches to building its brand and standing out from other beer makers. Let me state up front that some of the concepts and words that BrewDog uses are politically incorrect.
Read More
Read More
How to Write an Effective Space Ad
Posted by stepbystepmarketing.com under AdvertisingFrom http://www.stepbystepmarketing.com 4482 days ago
A well-crafted space ad remains one of the most effective ways to get new customers to pick up the phone and call you, visit your website, or look for your products at retail locations.
Read More
Read More
Successful businesses have life cycles, because they usually serve different customer groups at different times during their growth. The question is, how should your customers change as you grow and define your niche?
Read More
Case study: How Huntington Learning Centers Keeps Cultivating a Top Brand
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4484 days ago
If you know any parents whose children are being tutored for tests or learning skills, chances are that many of them are using the services of a Huntington Learning Center. If you think about other tutoring companies, you will realize that Huntington has a stronger identity than any of them.
Read More
Read More
Mastering the Art of After-Sales Service
Posted by stepbystepmarketing.com under SalesFrom http://www.stepbystepmarketing.com 4487 days ago
The last sale you made is probably more important than your next one. I say that because the clients you won in the past can play an even more critical role in your long-term success than future clients can.
Read More
Subscribe
“You are most welcome Gaurav....”
“transition plan is the first thing to start. Thank for sharing this...”
“I have been using Picuki, and other tools. But, I was not aware about IG...”
“I am not into Google Sites. I still and always prefer WordPress. Easy to...”
“Semrush is changing. And, I am following the path....”