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Why choose video to promote your small business? Because a whopping 98 percent of users say they have watched an explainer video to learn more about a product or service, according to a 2016 video marketing survey by Wyzowl. Of these, 74 percent said they subsequently bought it. A new infographic b Read More

Ecommerce continues its meteoric growth. As of 2016, online sales accounted for 8.3 percent of all sales in the United States.
Research firm, Forrester, predicts that online sales will skyrocket to $459 billion in 2017, totaling 12.9 percent of retail sales.
The vast majority of merchants, howeve Read More

If you’re struggling with setting up a social media ad campaign, Twitter (NYSE:TWTR) has just introduced a solution right up your alley.
The new Twitter Promote Mode is an “always-on, amplification engine” which automatically boosts tweets and profiles.
By repeatedly promoting tweets, Promote Mod Read More

I’ll admit it. Clowns freak me out a little.
And I’m hardly the only one. I swear I heard a statistic a few years ago that, when surveyed, 100 percent of people said they were scared of clowns. (Seriously, someone look that up for me.)
So imagine how I felt when this cartoon came back from my ass Read More

By now, you know that your small business faces a real threat of being hacked. Hackers are targeting small businesses more and more because they believe they may be more vulnerable — generally.
But even if hackers were able to penetrate your cyber defenses, what damage could they really do to your Read More

We all know that mentoring is a good thing for our careers and other areas in our life, so why don’t more people get involved? The typical excuse is that we don’t have the time or don’t know the right person. In One Minute Mentoring: How to Find and Work With a Mentor–and Why You’ll Benefit from Be Read More

Starting a business in the U.S. as an immigrant entrepreneur can be both challenging and rewarding. To ensure success, it can help to gather perspective from someone who has done it successfully.
Ron Ben Zeev is the CEO of World Housing Solution, a Connecticut based company that provides expeditio Read More

Keeping up with the latest trends can be an essential part of running a small business. Some current trends like AI and sustainability can be especially relevant to today’s businesses. See some tips for making the most of those trends from members of the online small business community in the list Read More

Digital tech is making a huge mark on a number of industries. But with so many products and trends out there, finding the best options for your business can be a challenge.
That’s where TNW New York comes in. The upcoming event is slated for December 12 and will feature decision makers from the te Read More

It is time for me to study numismatics again. Did you collect stamps as a kid? As an aspiring author, writing on my first forthcoming book on (black) tea, I want to use a quote from Ayn Rand's essay, Why I Like Stamp Collecting: ...

If you are interested in learned more about collectible coins, Read More