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As a small business owner, your website is just about the most powerful marketing tool you have. Time and time again, when I meet with clients needing a new website, they simply want something they can point people to. You know, so they can “check us out online.” This is extremely common for busine Read More

The growth of the ecommerce industry has been very rapid over the past few years.
Many organizations and individuals are selling different products and services online to the point where the competition has gotten fierce and is even getting fiercer as everyone, through their ecommerce sites, fight Read More

The impact of video in advertising is undeniable, and whether it is GIFs that are seconds long or longer formats, everyone is using video ads to connect with their audience.
Twitter’s First View takes the popularity of video and lets brands share their message in a highly visible way with premium Read More

In the words of Bob Dylan, “The Times They Are A-Changin’” and the Internet and social media have certainly changed the way we now do business. But what many business owners fail to realize is that they have also changed the way we now need to write. Some fail to be concise, captivating and to the Read More

Whether you are starting a business or already in the process of operating one, you’ll need to hire an accountant. If you can’t really afford a full-time accounting firm on retainer there are alternatives. Enter CountUp.io.
Founded in May 2015 by Nodar Janashia, Countup is a service that links sma Read More

The 2015 holiday shopping season is in the rear-view mirror, and for most retailers, that means slower sales.
Easter, Mother’s Day and Father’s Day are on the horizon, but is that all your retail store has to look forward to? Not if you take advantage of the many other obscure holidays that can be Read More

Think about when you go to a networking event. Everyone is primed and ready with their routine, polished, standard and canned 30-second commercial. They are so routine that nobody listens to them anymore. They are totally ineffective.
Moreover, calling them a 30-second pitch, or 30-second commerci Read More

If you are a workaholic, committed to work too much or just spend your time between work and office while doing nothing else during the week, then, chances are that you may start to feel overwhelmed, exhausted and even depressed. Below you can find some hints for motivating yourself and avoid feeli Read More

Sprout Social, a social media engagement software vendor, has raised $42 million from Goldman Sachs’ Merchant Banking Division and New Enterprise Associates. The company has now raised a total of $60 million across five rounds of funding.
The investment will help the company expand its product ran Read More

Successful marketing plans need many different facets in order to be effective. You need to consider things like search ads, email marketing and more. And this week, marketers got some news that impacts the way that both their search ads and marketing emails might be displayed. Get these headlines Read More