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It’s been a while since I picked up a book on social media, but this one caught my eye. While social media is often seen as a must do marketing activity for businesses today, many businesses actually fail dismally to convert the leads that they attain into actual sales.
“No B.S. Guide to Direct Re Read More

Imagine … generating hundred and thousands of hits to your website a day. Those hits turn into email subscribers, and people buying your products.
This consistent traffic gives you the financial freedom you need to spend time living a life that brings joy and abundance to the world. This is the re Read More

Worried about reducing employee turnover? You should be. Consider these facts: the average raise an employee can expect is three percent, which ends up being closer to 1 percent with inflation — hardly a noticeable difference in a bi-weekly paycheck. If that same employee was to land a job at a riv Read More

Valentine’s Day is often mocked and criticized for being a “Hallmark holiday” with no real significance, but the truth is, lots of Americans take Valentine’s Day seriously — and they spend big money doing it!
According to U.S. News & World Report, as of 2015, 54.9 percent of Americans over the age Read More

Who’s been looking at your LinkedIn Profile? What LinkedIn Profiles have you been looking at?
There are three options for LinkedIn profile privacy. LinkedIn Privacy Settings allow you to determine how much information you share when you are viewing someone else’s LinkedIn Profile.
I’ll explore al Read More

I often like to write at my local public library. It’s got comfy leather chairs, it’s quiet, and there’s tons of material all around for inspiration.
This cartoon, for example, came from the back of a book jacket of some recent best-seller.
“This book has it all! Sex! Murder! Suspense …”
You get Read More

Pinterest, the popular social media pinning platform, once had the reputation of mainly being preferred by women. But that’s no longer the case. Recently, the site posted a list of pin topics that are popular with men, women and both.
If your business is one that targets men, but you would still l Read More

One reason I love writing about retailing for Small Business Trends is that I love shopping — and as a frequent shopper, I can attest that the state of retail fitting rooms is frequently flat-out dreadful.
For over a decade, one major retailer that I frequent has been in the news for its struggles Read More

Just over a month ago, the FAA announced that all drone owners would be required to register their devices. Now, it has released information about the number of drones registered in the first month. This news and more, including a new cloud software and website building tool, is included below in t Read More

Small businesses are hopeful about growth this year according to the new State of Small Business Report by software solutions provider, Wasp Barcode Technologies.
The study says 71 percent of small businesses expect revenue growth, although 50 percent of small business owners said hiring new emplo Read More