BizSugar.com › Sales › Take The \"Pitch\" Out Of The 30-Second Commercial

Think about when you go to a networking event. Everyone is primed and ready with their routine, polished, standard and canned 30-second commercial. They are so routine that nobody listens to them anymore. They are totally ineffective.
Moreover, calling them a 30-second pitch, or 30-second commercial, really says this is your opportunity to sell to somebody. Yuck! That’s not the point of networking at all! So what’s the point of doing them?
I submit we should stop.