BizSugar.com › User › 21Handshake › Submitted

Facebook has long been a marketing boon in the B2C arena, allowing brands to effectively reach out and connect with their customers directly, gathering data and insight and signaling which users - read as "influencers" - are worth a closer look. In B2B, communications are less informal as a general Read More

Social media is a remarkable tool for capturing new potential customers, getting the word out to thousands of people at once, and showcasing your products - but if you don't bother to master the medium, you're on par with an unplugged television. Let's start with an uncomfortable truth, here: the sh Read More

Average session duration, say hello to everyone. Everyone, this is average session duration (or ASD as we call it 'round here). It's a surprisingly important metric for website performance, and we hope you will all spend some time with it.

We find it effective to study alternative metr Read More

Google's new mobile benchmark data report, released early this year, has a ton of useful for information for developers looking to improve mobile performance. Considering how important the mobile experience is these days, it's definitely worth a read.

One section that Google went in-depth on was Read More

Organic marketing is exceptionally appealing to budget-conscious companies - while the creation of organic content does require capital, deploying it across various platforms is essentially free. Unfortunately, there's no such thing as a free lunch, and that's doubly true in the B2B sphere; social Read More

If you talk about yourself too much, or too loudly, and what happens? For one, you'll end up hoarse and your voice will be less pleasant to listen to, but the real problem lies in boring or annoying your audience. Just as it can be tiring to hear the same old stories from friends or family, your au Read More

We have previously discussed how you can tell if you get shadowbanned on Instagram – a process where Instagram sneakily blocks your posts from view without letting you know anything is wrong. Instagram appears to shadowban when it suspects inappropriate activity or grammers who are trying to game t Read More

In the digital age, social media is ground zero for marketing basics like building brand awareness and loyalty, identifying and nurturing leads, increasing web traffic and search rank, and providing real-time, actionable customer insights. For many brands, their Facebook page is their voice to the w Read More

From Costco food samples to vacation sweepstakes, there’s nothing Americans love more than freebies. Facebook is ground zero for capitalizing on our love for freebies to grow a social media fan base and increase brand awareness. One of the easiest contests to run is a simple Facebook sweepstakes co Read More

There may have been a point in internet history where a single article could do it all, but the art - yes, the art - of the search has become so nuanced and responsive, a one-size-fits-all chunk of content will feel terribly outdated to a search-savvy customer. You need to consider search context a Read More