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So what are your options when it comes to successfully expressing your brand message on social media? There are two: the DIY approach and working with an outside professional. Here's a breakdown of pro vs. cons of hiring out your social media posting: Read More

Getting the word out about your business has been the central function of marketing since the dawn of recorded ad space. In a world where an individual is exposed to dozens of ads before breakfast - perhaps even before they get out of bed, depending on their smartphone habits - getting tuned out isn Read More

Technology has been inching into all aspects of the construction industry, but the process of BIM (Building Information Management) systems, once the exclusive domain of commercial construction and large-scale builders, is now within reach of custom and smaller-volume home builders. It is destined t Read More

If you're a regular on Facebook as well as their social media rivals Twitter and Instagram, you may notice an unusual difference between the sites' feeds. While hashtags are a familiar occurrence in the fast-paced user interfaces of the latter two, Facebook hashtags are notably sparse on Facebook it Read More

Instagram has made waves again with a mobile update that hints at a lot more than you might expect. The goal was to allow for Instagram functionality/posting without the need to download the app itself. Here's what that means, and why it's worth remembering for your own Instagram strategy. Read More

If you've been reading the latest reports about chatbots, you may be wondering if they're a fad or something serious. At first glance, these automated messaging bots sound like one of those tech tricks that's very showy but doesn't lead to much ROI in the long run. So let's take a look at the eviden Read More

Think about your favorite commercial. Now think about the last post you shared on a social media network. Now remember the last movie, or restaurant, or song you recommended to a friend. Each one of these memories has something very important in common: each one of them made you feel something. Whet Read More

It's time to take a look at actions we can all take to improve mobile website speed, and win that coveted mobile user attention. Here are the tactics most effective across the board. Read More

The Fred update appears to have occurred around March 8th, 2017. Like most Google updates in the past few years, it's designed to hit hard against websites that have what Google deems poor SEO practices that lower the general quality of online content in pursuit of higher rankings. Google tends to Read More

Movement is the new marketing, and videos are emerging as the most dependable footholds in an increasingly chaotic ad space. How dependable, you ask? Forbes recently highlighted an INC study that predicts a staggering 90% of all web traffic will be video-based by 2019, while Google-owned video powe Read More