BizSugar.com › Online Marketing › Google Fred Algorithm Update, What It Means, and How to Recover

The Fred update appears to have occurred around March 8th, 2017. Like most Google updates in the past few years, it's designed to hit hard against websites that have what Google deems poor SEO practices that lower the general quality of online content in pursuit of higher rankings. Google tends to be unforgiving on this point.

What is the impact of being hit by the Fred update? Not pretty! Sites found to be offending the latest standards and practices set in place by the Google update saw their internet traffic dip by as much as 80%. This isn't the sort of update you can just ignore or assume will be harmless to your own site.