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You may have heard the phrase “crawl budget” or something similar floating around when discussing SEO and specifically how Google searches your site and makes decisions about how to rank your pages

We know that Google uses “bots” to scan your site and find more information about your c Read More

We have posted before on the general value of marketing influencers and how exactly they represent your brand to their own audiences. But there is a more unique creature on the rise: The Instagram influencer. Pay this influencer, and they will make a post about your brand on their feed, essentially Read More

There are a whole lot of "hacks" for Facebook business pages out there, and most of them are crap. General advice like "use good photos" isn't a hack, it's just general advice. So we're taking a stand for the high-quality hacks that are actually out there: It's time that people get some real tricks Read More

As a marketer, if you were to hear the phrase "140 characters," chances are you already know the platform that phrase is referencing. The truncated - some might even say stunted - constraints of Twitter have forced a level of brevity that today's marketers have embraced as the norm. Paragraphs-long Read More

Facebook is a powerful platform for any marketer, a forum that can not only reach millions of people at any given moment, but one that allows you to narrow your audience to desirable potentials. So what gives? Your ads aren't making the mark you hoped they would, and you feel like you're barely a b Read More

We already discussed the phenomenon of Instagram pods, or groups of people who upvote each other's Instagram posts to help gain higher visibility. That was good timing too, because this issue of pods and trying to use the Instagram algorithm for your benefit just got a lot more serious thanks to new Read More

A Pinterest campaign that generates $2.7 million in earned media coverage. A tweet-to-order feature that earns press and accolades including the Cannes Lions 2015 Titanium Jury Grand Prix. A thought leadership initiative that requires little upfront content investment but consistently ranks at the t Read More

Getting and keeping buy-in for any new digital marketing initiative is crucial. Sure, your boss or the executive team may be skeptical about your proposal at first, especially if it represents a big shift in strategy. Wading into uncharted territory can feel like a huge risk. Your mission is to get Read More

Instagram. Twitter. Retargeting. Paid search. Facebook ads. Email marketing. LinkedIn articles. There’s a veritable buffet of marketing tactics that can feel downright overwhelming when launching your first digital marketing campaign. Everywhere you look, there’s a different success story and diffe Read More

Ever heard someone make an outlandish digital marketing strategy promise before? Unless you’re teaming up with one of the Kardashians, reputable digital strategists know that no matter how much we want to guarantee a viral hit or social media success, digital marketing just doesn’t work that way. Y Read More