BizSugar.com › Social Media › 4 Steps to Run an Outstanding Facebook Contest

In the digital age, social media is ground zero for marketing basics like building brand awareness and loyalty, identifying and nurturing leads, increasing web traffic and search rank, and providing real-time, actionable customer insights. For many brands, their Facebook page is their voice to the world. HootSuite reports that every day there are more than 500 million Tweets, 4.5 billion likes on Facebook, and 95 million photos and videos uploaded to Instagram. But what if no one is following your company on social media? Without an engaged following, your posts, tweets and likes will get lost in the digital noise.

This is one of the most common dilemmas our clients face. They’re ready to invest in social media marketing, but with a limited Facebook following, generating that initial traction can feel impossible. Our go-to client solution: grow their Facebook following with a contest.