BizSugar.com › Online Marketing › Your New Content Optimization Focus: Search Intent and Context

There may have been a point in internet history where a single article could do it all, but the art - yes, the art - of the search has become so nuanced and responsive, a one-size-fits-all chunk of content will feel terribly outdated to a search-savvy customer. You need to consider search context as an integral part of your content optimization at every level, from the size, to the tone, and even the placement of your content.

Here at 21 Handshake, we're always searching for new ways to help our clients reach their customers - not only an audience in general, but one that's primed to be receptive to their message. Using context and intent to form that strategy adds clarity and breaks down the "static" that stands between a lead and conversion. So what does this new content strategy look like in practice?