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Do you have a loyalty program for your customers? If not, then you could be missing out on a way to capture more sales. Did you know that patronage from loyal customers typically delivers 65% of your revenue? Time to think about a loyalty program Read More

Business executives must “own” CRM projects, from identifying goals and objectives to defining supporting business processes and metrics to ensuring adequate funding for implementation and support. Upper management buy-in and leadership is critical to the success of any CRM initiative. Read More

Interviewing salespeople is difficult. It is hard to unearth whether they really have the underlying attributes of a high performer, or whether they just talk a good game. The TSB Success Attributes Hiring Guide just may help you hire your next superstar, or avoid your next turnover statistic Read More

Tom Leung, Business Product Manager for Google Website Optimizer, speaks about how online marketing is moving from clicks to conversions. He discusses Read More

It's no secret that more and more startups are turning to social media as a channel to spread their ideas or even utilize the social trend as the basis for their business entirely. Facebook's announcement a couple weeks ago about spreading Facebook across the web at the F8 Conference takes all of this to a whole new level. If you aren't up to speed on what happened there, you can check out some of the coverage on TechCrunch.

What's interesting about what Facebook is doing is not so much the "social plugins" they are making available to sites across the web, but the general concept that Facebook wants to "build a web where the default is social", as Zuckerberg commented Read More

Like a good B2B online marketing challenge? A massive contraction in online business buyers promises a highly competitive future. Here are the key implications for your B2B online marketing strategy Read More

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From http://www.seobook.com Video about Aaron Wall's SEO training program and exclusive internet marketing community. Read More

On Hold Marketing. On Hold Advertising. What’s the difference? We explain both in our new blog post. Read More