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It's challenging to get prospects to return your calls. Here are nine reasons why they might not be calling you back Read More

How does your business use social media in its marketing mix? If you use it to identify and attract new customers – then you are in the majority. Here are some insights on how small businesses are using blogs, Facebook and Twitter to expand, plus some tips to get your social media strategy right Read More

CRM Software exists to help you retain your existing clients and acquire new ones. Because of the efficiencies you will realize your team will be more productive resulting in higher earnings which can be used to grow your business. Read More

Many websites fail to perform the way the business owner and marketer initially intend. With little, or no sales, a website is often a waste of money. This article reveals critical components that will help your website sell your products and services Read More

Is your website compatible with the top browsers? Get tips on designing, testing, and optimizing your site Read More

Facebook is sending out Facebook Window Clings to owners of business pages on Facebook. Use your Facebook Window Cling to drive traffic to your Facebook page Read More

My new book, The Referral Engine – Teaching Your Business to Market Itself, ships next week so I thought I would share some of the key points via a slide show. Hope you grab something tweetable and, well, consider buying the book too :) – links to buy – Barnes & Noble, Amazon, 800-CEO-READ or Indie Boun Read More

Do you have a loyalty program for your customers? If not, then you could be missing out on a way to capture more sales. Did you know that patronage from loyal customers typically delivers 65% of your revenue? Time to think about a loyalty program Read More

Business executives must “own” CRM projects, from identifying goals and objectives to defining supporting business processes and metrics to ensuring adequate funding for implementation and support. Upper management buy-in and leadership is critical to the success of any CRM initiative. Read More