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Last week I wrote about a door-to-door sales experience that bothered me (posts here and here). This weekend another salesperson knocked on my door, and it didn't go much better.. Read More

Hotels can leverage Inbound Marketing to reach more people, build relationships with those folks, and ultimately drive sales. Here are 4 Inbound Marketing ideas Read More

Sales is a numbers game. The more you know about your key numbers, the better you can build a plan to succeed. Learn how to use key sales numbers to create a plan to succeed Read More

Not all sales are involved or complex requiring a solution. Many B2B sales professionals have to make their living, and they do, selling in a commoditized world where sometimes the only visible differentiator is price. But it does not have to be if you are up to the challenge Read More

Purchasing is the new sales. Where once simply acquiring the lowest price was enough to indicate that purchasing had done its job well, now the judgment has shifted to their ability to select strategic partners who can help solve the company’s most pressing business problems and help them take advantage of their best opportunities. Purchasing is now soundly in the value creation business. As this change occurs, both sales and purchasing need to rethink this relationship Read More

When a webpage is written with the consideration of target audience, it probably has more chance to have a higher conversion rate. Keeping your content short, informative and engaging is a way to impress your readers; it motivates them to keep visiting your site and buying from you again and again. Read More

Salespeople have a tough time breaking off engagements with prospects who don’t really meet their target criteria. But spending time with these prospects prevents spending time doing the heavy lifting required to win dream clients. If they aren’t really dream clients, you should abandon them. You really aren’t that into them anyway Read More

An Illustrator eps file is the gold standard for your logo files, but there are times you jpeg, gif or png files too Read More

If you've been writing white papers for some time now, or if you've never written a white paper before but have been thinking about it, here's your opportunity to learn how to avoid some of the critical mistakes plaguing many white paper marketers today.

The webinar is called, "7 Ways to Overcome the Most Common White Paper Mistakes". It will teach you some of the most common problems that prevent marketers from achieving the lead generating results they are seeking from their white paper marketing campaigns. During this high-energy event you'll discover not only how to avoid these mistakes, but also find new ways to use white papers that will generate leads and grow your business.

When you’re done, you'll be able to add some fresh, new ideas to your marketing programs that ensure success. Don't miss it! Sign up at www.whitepaperwebinar.com or via the enclosed blog link. Access details will be emailed to you when you register.

See you there Read More