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Perhaps it is because so much of our communication is done over the internet?

Perhaps because we deal with many faceless 'business relationships' in our web 2.0 world?

Perhaps because we are flat out lazy?

No matter what the reason, the fine art of follow through seems to be disappearing from our communication strategy. Not only is this bad business, this is rude. Read More

Investor and Director found on Twitte Read More

Companies need to realize that the only way they have the authority to email you is if you opt in. If you opt in to receiving their emails for one purpose and they send you non-related emails for another purpose, that is considered spam Read More

To blog or not to blog – that is the question. Are you a 1st-time blogger? Have fears kept you up at night as you wonder how you'll do it? This article addresses the very real and understandable concerns of clients we’ve worked with as they face the decision of whether and how to blog Read More

Well, if you’re like me, you’ve often glanced at the glossy mag entitled “Consumer Reports” at the local supermarket checkout line…but if you’re like me you seldom every buy. I mean honestly, who needs to know the “Top 10 Refridgerator Models for 2010!” anyways…I mean come on, eh? There’s only so much to research and once you determine how many Canadians you can stock in the “beer crisper,” how much more do you need to know, eh? Ahh…but that’s not ALL that this well known, big-rep magazine offers to it’s readers, I’ve just learned! Read More

Mostly, I want to talk to you about affiliate marketing for your own benefit, because I think it can be helpful to you, especially in this down economy.

Affiliate marketing. It gets such a bad rap from some Read More

12 Keys To Building Your Online Community includes tips for entrepreneurs on how to build and maintain and online community and become a trusted resource Read More

Effective self-regulation of network, or “offsite,” behavioral targeting has earned enough respect on Capitol Hill – enough trust – that lawmakers are clearly willing to trust advertisers with data management and usage. Interestingly, that means that the traditional gateway for businesses to push their message to consumers – the opt-in – may be turned on its ear. Marketers are applying the “ask for forgiveness, not permission” model to behaviorally powered affiliate marketing. As this rule begins to take hold within the direct digital marketing industry over the next several months, its impact may spread to other direct digital channels Read More

If you have been hesitating to use "local" online marketing tools because you don’t believe they can work to promote your small business locally, you might want to take a second look! Once you do, you will be pleasantly surprised at how easy and cost effective they can be Read More