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Fox’s Glee is fast becoming a television phenomenon and a tremendous marketing vehicle for advertisers as well as the show’s own products (i.e. soundtracks, concerts, etc). This could not have come at a better time for Fox as American Idol (a ratings juggernaut and an ad revenue “cash cow” for the past several years) has begun to see a decline in ratings Read More

For more than a decade Michael Jordan was the ultimate brand ambassador and helped shape the image of companies such as Nike and Gatorade. He resonated across all demographics and as his success on the basketball court grew, the brands that he represented became synonymous with winning too Read More

Lisa Barone gives 20 great reasons, but the comments in this post are terrific, too. Read through what other small biz owners say in reply. Good stuff.

From post: I tightened up my Twitter follow list yesterday. I like to do that every month to filter out the voices I’ve stopped listening to and to hopefully add in som Read More

The FREE White Paper List is a summary of the free white papers that have been posted during the past week on Twitter. Each white paper is completely FREE and does not require either email registration or any other personal information. This is a great way to review white paper examples and learn new techniques.

This week's featured example is from a UK advertising agency that employs a unique approach with concept graphics. Check it out Read More

Akron, Ohio is home to innovation. Advancements in everything from medical technology to plastics manufacturing to direct digital marketing have been made here recently, and that does not take into account the city’s industrious past Read More

Back in 2006, one of the first online marketing campaigns that I worked on was for an up-start healthcare company. This new company was bringing to market a new healthcare product, Fem-V (a test for bacterial vaginitis). The company engaged us to handle the website design and paid search campaigns (who better to be a part of this than a twenty-something year old male). Read More

People are very comfortable with the idea of Lawyers, Doctors, and Architects carrying professional liability. However, professional liability risk does not end with these professions Read More

One of my personal goals for 2010 has been to increase my knowledge and use of social media. The year is not quite half over, and social media has become a useful and enjoyable part of my life. There is, however, a newer trend in social media that I don't quite understand: location updating.. Read More

Selling isn’t about manipulation. It isn’t about tips, tricks, secrets or gimmicks. Success in sales is built on caring enough to help other people achieve the outcomes that they need to succeed Read More