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Anyone that has spoken to me for more than 10 minutes knows that I recommend Affiliate Summit completely. The conference itself is worth it, but when you ad Read More

If you have faced an unfair dismissal do not take advice from the company's HR department as it is not the best advice you can get. Here are some better option Read More

As a form of persuasive communication, advertising seeks to guide an audience through a decision-making process that begins with awareness and results in a purchase. We deliver rational and emotional appeals through words and sound and images that reach our audience based on who they are, where they live, where they shop. How far that message will reach and with what impact is determined by both the creative and the media through which it’s delivered.

Learn how to leverage the unique properties of each media channel to deliver that message effectively. Read More

Why is it that some employees blindly follow the most meager parameters for providing customer service, while others go the extra mile with seemingly no skin off their noses? Lehigh Valley opinion and news blogger Shakur Pfist recounts one interesting customer service story amid minor ranting and raving, illustrating what it takes to provide exceptional customer service in small business.. Read More

Thanks to Danny Brown, we now know much more about each of the top 5 social networks. The list includes interesting and even mind-boggling facts about Twitter, Facebook, LinkedIn, YouTube, and RSS Read More

Most folks obviously can’t be bothered on Facebook, where supposedly we’re “friends” to take a minute to even include my name or even a perfunctory pleasantry. Why should I go? When I make recommendations to friends, “in real life,” I generally try to tell them why. If Facebook and these tools are an extension of that real life, why shouldn’t it be the same? Read More

The Best Email Marketing Services List for Business on the Planet offers a long list of email management services. For those who would prefer to download and read later, there is a pdf report. The large buffet may simply confuse the issue of which email services list to use bot for those who feel trapped with only a couple of choices, this will be a cure.

"Lack of Choice" will no longer be a barrier. Read More

“It’s an immediate, powerful, trusted communication for push and now pull marketing, if a brand can use it the right way,” Lawson said of mobile technology Read More

Google is stating all community edits made to unclaimed local business listings will have to be approved by a Google representative before they are sent live. Supposedly, this means no more worrying about a competitor hijacking your listing and stealing your customers. It definitely means it will take longer for information to reach the local consumers through web searches and mobile searches Read More