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Everyone it seems is struggling with "Ad AD" - advertising attention deficit... How are you going to get seen against in an environment with so many competing messages? How do you get heard above the white noise? Who really cares about your brand? Are they talking about it? Who is listening?
Three simple words will help to bring clarity. Three. Simple. Words. Click through to see what they are. Leave a comment if you agree. If you don't agree, tell the author that too.
Do it quickly before you forget. You haven't already forgotten have you Read More

Promoting your business through Facebook page could help a lot to spread the word about your business, some use Facebook pages, and others are using groups, which is one is better? and how Not to limit marketing efforts?! Business Pages vs Group Read More

A question that surfaces in the sales training community every so often is whether or not traditional sales training has been rendered ineffective by changes in technology, economy, etc Read More

Used to be, a diligent small business owner with a great idea and plenty of gumption could grow a business through word of mouth alone. In many ways, that’s still true.

Yet today, much of the “word of mouth” conversations and recommendations, which can make or break a business, are happening online, not face to face Read More

Learn how to multiply your words, content, and your SEO visibility by marketing with multiple modalities during a special Published & Profitable teleseminar call, Tuesday afternoon (August 3rd) at 4:00 PM EST.

During this free call, Roger and Traci will discuss the problems associated with single-media marketing modalities, the psychology behind how people learn and process information, and how content producers can make the logical transition to multiple marketing modalities Read More

Inspirational leaders charge up their teams for exceptional performance. Who helps keep the inspirational leader inspired?

Executive coaching is one of the fastest growing areas for top executives. It provides leaders with a non judgmental sounding board, friend and mentor to keep the executive sharp and on fire. Read More

The right "improvements" lead directly to big wins in revenue, conversions, and engagement.
It is important right now, with the rapid development and deployment of myriad mobile marketing strategies, to keep in mind that consumers are still very much multi-channel. That is, they routinely interact with the primary direct digital marketing channels on an equal basis. As a result, direct digital marketing software upgrades must drive improvements in every channel, because the consumer will see the difference Read More

Disqus is a global comment system that improves discussion on websites and connects conversations across the web Read More

There lots of ways to attract visitors to your web site, but the true measure of success is always conversion. When it comes to converting those visitors to subscribers, enrollments and buyers, one of the most effective tools is what is commonly referred to as a landing page Read More