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The value of any business software product can be measured a number of ways. The most important measurement a business owner can make is the return on investment (ROI). This article highlights the savings that can be obtained through a quick ROI analysis of a field ticketing software solution Read More

Direct mail marketing is one of the most misunderstood marketing techniques available to small businesses. IT works Read More

Author David Meerman Scott will be discussing specific marketing lessons that the Grateful Dead used to become the most iconic band in history. Check out the replay of this interview to learn the interesting backstory behind the book, and techniques that all writers can use to create interest in their launch Read More

Good post giving info on why search engine optimisation is needed for almost all online website - it's an detailed articl Read More

Yup, just announced yesterday, Google now allows a SMB biz owner to respond to reviews from customers or clients in the Google Places milieu! Which of course is great news, sort of….for one and all, eh Read More

Examining an overlooked opportunity (local markets) and the benefits of being locally known. A tremendous opportunity for web and non-web entrepreneurs and small businesses. Read More

The U.S. government offers many resources and programs to help small business owners expand into overseas markets. But, you might be surprised at just how much Uncle Sam has to offer.

For example, did you know the government can help target and facilitate meetings with potential partners and buyers? Or that Uncle Sam provides U.S. exporters with international marketing and promotion opportunities?

Let me introduce you to Export.gov Read More

When going after multiple niches, it sometimes helps to portray yourself as several different companies. This article explains why. Read More

Have you ever thought about showing a client how your service can increase their enterprise value? Here is a way to help you increase your sales by doing just that Read More