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SMB email marketers are seeing results from incorporating more video and social media into campaigns; 64% have boosted conversion rates using video email. Read More

A list of things to do (including checking out the archives and pre-ordering a copy of my book) while I'm on vacation this week Read More

Have you asked yourself, will I ever make any money online?

The reasons most of you will never make any money online is you will not learn the things I just listed. Has anyone ever told you that. Probably not, because they want you to buy their reports and eBooks full of secrets. There are no secrets.

If you really want to make money online you are going to have to learn a few things. Do you need to learn everything I listed above? NO! First you have to learn something Read More

The ISYOT effect is a lot like the marketing term top-of-mind-awareness but it applies to being seen on-line – to the point that you’re being recognized on the Internet. Here are my top 3 tips on how to get started being “seen out there” and why it’s important to your business Read More

In this day and age, email, social networking sites such as Facebook, LinkedIn and Twitter and also the usage of mobile devices have all become a daily staple in most of our lives. Through careful observation, it struck marketers that not only are the three media being widely used, but many are using them simultaneously. Given that statement, eRoi wondered if the general marketing community was taking advantage of it. Read More

Yes, even you small town local gardeners can start making money online. A major ingredient to a thriving business that is going to have big potential for.. Read More

The other day, I wrote an article, Appointments With Sales People Fall Short Of Executive Expectations. In it I cited data from a Forrester Research report on executive perspectives of sales people’s ability to understand their business needs, priorities, and issues. I wanted to extend the discussion, focusing on a topic I’ve found a little nebulous, business acumen Read More

Want some tips on writing for the Web? Mandy Boyle shares her take on Web vs. print. . . . Have any tips you'd like to share Read More

As more and more fraud occurs in e-commerce, it is ever more important to provide secure payments for your customers. There are some things you can add to your website that will provide extra layers of security for your customers. Here are some tips Read More