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WordPress is an easy-to-use platform that allows small business owners to take control of their website. Free plugins can help take a WordPress site up a few notches in terms of user experience, social media integration and communication functionality. Read More

When merchants link to select affiliates, it doesn't go down well for all the other affiliates in the program, and here's why... Read More

"Because we can" isn’t good enough in marketing these days. You need to provide value, or at least a compelling call-to-action. How could Progressive Insurance have been so sloppy with the follow through? Read More

Times change, technology gets outdated, business plans are updated, your audience expands, because of these and lots of other reasons, you may want to to revamp your company’s website. Your website should be organized, up-to-date, easy to navigate, and make the most of current technology. On top of Read More

Link building is a proven search engine optimization strategy and it got me thinking about the importance of link building after a recent blog post was picked up by a forum. A blog we posted about a smartphone application was picked up by a developer’s forum has and continues to generate heavy traf Read More

A well designed SEO process, implemented and executed correctly offers a number of benefits including higher traffic, better ROI and makes your website a business asset. Read More

"It's only business. Nothing personal." is beyond stupid. EVERYTHING is personal. It's all about people. It doesn't matter whether you're with someone on the golf course, playing bridge at home, sitting next them on an airplane, behind them on the freeway, or across the table from them in a board r Read More

But it's strange--in those thousands of conversations, there are a very large number where the people really don't want to be selling--they want the result, but they don't want to go through all the tough work to get the result. Read More

A couple of weeks ago I decided to run an experiment to see how much extra traffic I can get from Twitter using a simple bribe. What was the bribe? It was a lengthy post that combined all my expertise on how to get thousands of Twitter followers per month, keep them happy, and keep them clicking. Read More