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Naming your business is easily one of the most important aspects to be considered. This post provides 6 quick tips to keep in mind when naming your baby. Read More

According to Wikipedia (which we all know is the most trusted source for college students everywhere), inbound marketing is defined as “…a marketing strategy that focuses on getting found by customers.” Instead of outbound marketing that incorporates traditional forms of marketing like newspaper or Read More

A B2B website is the foundation of the entire online marketing strategy of a B2B company. Every marketing initiative directs visitors to the website and it’s an important lead generation tool. Therefore, the look of the site is every important. It should be professional looking, have clean navigati Read More

Toward the end of last year I shared six common SEO mistakes that small business often fall victim to and how they could avoid them. As there are obviously Read More

4 social media lessons that small businesses can learn from the curious journey of "The Book of Mormon" co-creators Trey Parker and Matt Stone Read More

Google controls roughly 70% of all search results online, so it is important to make sure that you have relevant keywords so that you will get better page rankings on Google. Read More

It would seem that BMW still happily spends millions on YouTube videos but doesn't understand what Social Media is really all about. They add Twitter to Empire Avenue and think they've cracked it! Read More

A pipeline has to reflect more than just opportunities, beyond names, actions, strategies and tactics, it needs to reflect your attitude. It's all part of execution! Read More

Do you spend all your efforts chasing brand new customers and offering them great promotions? Spare a thought for your poor loyal customers or you will suffer. Read More