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Breathe new life into your email newsletter. Most providers can offer technical advice, but check out these 11 steps to adjust the strategy behind your newsletter. Read More

Common pitfalls I'm seeing with students in my class that are preventing them from making significant progress with their online business. Read More

The sad truth is that cash flow surprises kill many startups, even though they should have been adequately funded to survive. Overall, 90% of small business failures are caused by poor cash flow, according to the D&B Small Business website. Cash is king when it comes to the financial management of Read More

In Episode 30 of the Content Marketing Podcast, we sit down with Jay Baer to talk about his new book, Youtility: Why Smart Marketing Is About Help, Not Hype. Read More

How do you want your clients to behave when you work with them? Do you need them to stay out your way? Do you want them to review your work as you progress? Do you want them to just relax and have fun while you take care of the work? Read More

Sleepy’s tagline is “For the rest of your life.” FedEx’s is “When it absolutely, positively has to be there overnight.” Ivory Soap’s is “99.44% pure.”

A great tagline communicates confidence to customers. It sets expectation. It is a concise way of saying what your customer will experience. Read More

My wife and I were looking to buy a car. We buy a car about every 6 or 7 years and always start the process by looking at all the new car models, and brands, and innovations. When you don’t buy cars too often, you need to first get caught up on all the new things out there. Who knew someone inven Read More

Customers can be fickle creatures, and figuring out what they want can vary depending on your particular industry or product. However, customer turn-offs are pretty much the same no matter what type of business you own. We look at three biggest mistakes that drive away customers, and we offer tips Read More

It's day eight with your new hire, and you are quickly becoming aware of major problems. Perhaps he is turning in incomplete work. Maybe she is taking 90 minute lunches. Or it could be he/she has managed to offend everyone in the office with extreme views.

Before you beat yourself up too much, t Read More

nfluencer marketing is typically a public relations tactic employed and executed by agencies with big budgets on behalf of their clients. However, as small businesses seek out cost-effective ways to reach a new audience, engaging online local influencers is a tactic worth considering. Read More