Sleepy’s tagline is “For the rest of your life.” FedEx’s is “When it absolutely, positively has to be there overnight.” Ivory Soap’s is “99.44% pure.”
A great tagline communicates confidence to customers. It sets expectation. It is a concise way of saying what your customer will experience.
How To Create A Great Tagline
Posted by sundaydriver under MarketingFrom http://www.mikemichalowicz.com 3921 days ago
Made Hot by: deanuk on August 3, 2013 3:12 pm
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