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From overly promotional tweets to way-too-infrequent Facebook posts, small business owners make lots of blunders when it comes to social media... Read More

Marketing research can give a business a picture of what kinds of new products and services may bring a profit. For products and services already available, marketing research can tell companies whether they are meeting their customers' needs and expectations. By researching the answers to specific Read More

Small business marketing used to be simple. You could buy some space in the Yellow Pages, take out an ad in the local newspaper, and call it a day. The Internet has spawned innumerable new ways to reach customers, from search engines to social networks and business listings boards... Read More

Would our cost be lower if we set up a company health-care plan under Obamacare or had him join a health-care exchange? You might have similar questions as a small business owner. See these and their responses... Read More

Soon after Livestream CEO Max Haot launched his live video broadcast site in 2007, he realized the power of the company's name to drive (or impede) growth. Read More

Here's a post on entrepreneurship to make you smile. Inc.com shares this tongue-in-cheek slideshow about super villains who could also be considered entrepreneurs. They include Norman Osborn alias the Green Goblin from Spiderman, Lex Luthor from Superman, Wilson Fisk, alias Kingpin, and more. While Read More

These four skills will enable bootstrap entrepreneurs to develop a digital marketing experience with a professional look and feel... Read More

There are certain key components shared by successful people. Follow these advice from some of the most successful entrepreneurs. Read More

I was curious to understand why the people, who I think of as the "real people" pioneers of social media, took a leap of faith to work in a field that skeptics and pundits said was just a fad. So I reached out to a few folks from across the globe to discover their reasons for Why. Read More

Some small business survey results show that there is a way out for small businesses to survive, even thrive in difficult economy: Technology adoption. Read More